myK Voice of the Customer (VoC)

How many market researches do you run per year? Can you afford market researches for as many brands, products, ideas as you like? How large a sample do you normally interview? How representative is it of your broader customer base? How reliable?

myK VoC enables you to run all the market researches you like on all the brands, products, ideas you want.
With myK VoC you can leverage your entire customer base and not only a small sample.

Moreover...

myK VoC establishes a two-way communication channel with each individual customer.
myK VoC can be integrated within your processes and ask for feedback when specific events occur.
myK VoC is multi-channel (on-line, telephone and in-person) and reaches your customers wherever they are, wherever it is more convenient and whenever it makes more sense to gather their feedback.
myK VoC allows you to merge results of different market researches and to cross them with transactional information in order to complete the 360° picture of your customers.

With myK Voice of the Customer you can run any of the following market researches:

  • Customer segmentation
  • Customer profiling
  • Buying process
  • Brand positioning
  • Concept testing
  • Advertising testing
  • Product evaluation
  • Event-driven customer satisfaction
  • In-store customer experience
Of course, you can also deploy your own Voice of the Customer methodology.
 

myK Voice of the Employee (VoE)

How often do you ask your employees for feedback? Do you believe you get what they really think? Do you know why people want to work with you and why others leave? Do you understand their needs and expectations? Are you matching them or diverting from them?

myK VoE creates a case which employees continuously feed with their need, expectations and perceptions of the firm, its economic performance, organizational changes, colleagues, etc.

Moreover...

myK VoE can be integrated within your processes and ask for feedback when specific events occur (e.g. participated to a University recruiting event, entry, exit, role and salary change).
myK VoE is multi-channel (on-line, telephone and in-person) and allows your employees to provide feedback whenever and wherever they can and believe appropriate.
myK VoE allows you to merge results of different market researches and to cross them with HR and transactional information in order to infer relations between employee satisfaction, employee performance and business performance.

With myK Voice of the Employee you can run any of the following surveys:

  • Employee satisfaction
  • Mood analysis
  • Employer branding
  • Identification of motivation levers
  • Entry questionnaire
  • Exit questionnaire
  • Assessment of training needs
  • Training valuation
Of course, you can also deploy your own Voice of the Employee methodology.
 

myK Verticals
myK offers different vertical solutions which enrich or simplify the way information is collected within the firm.
 
myK Master Data
  • Keep your master data always up-to-date
  • Filter and rank your customers, partners and suppliers based on relevant parameters
  • Qualify your partners and suppliers based on specific requirements, which might be different from time to time (e.g. suppliers qualification for specific orders)
 myK CV Screener
  • Gather CV from your web site
  • Order, filter and archive them systematically
  • Automatically screen candidates based on your own criteria and parameters
myK Employee Valuator
  • Define jobs
  • Identify evaluators
  • Administer forms
  • Gather and archive evaluations
  • Analyze results
  • Integrate with transactional information
  • Take compensation decisions
  • Identify developmental priorities
  • Assess training needs
  • Identify job rotation opportunities
 myK Product Developer
  • Synchronize myK campaigns with PD processes
  • Gather ideas from anyone within and outside the firm, and the R&D department (i.e. employees, customers, end users, suppliers)
  • Automatically screen ideas based on you own rules and criteria
  • Test concepts
  • Test prototypes
  • Evaluate product and experience
myK Event Manager
  • Develop and manage lists of exhibitors, lecturers, delegates, attendees etc.
  • Match their needs and preferences
  • Communicate decisions and agendas
 myK Competition Analyst
  • Gather information about competitors from within and outside the firm (i.e. marketing, strategy, sales, customers, suppliers)
  • Integrate with KPIs (e.g. market share, promotional intensity) from other sources
  • Create clear 360° views of your competitors