Your Problem
Are you convinced that any initiative should be based on a deep understanding of your customers (or employees or suppliers), but too often you don't have time or resources to get it?

Do you believe that your customers and employees have all the answers, but you not able to get them?

Do you sense that you've got to be faster if you want to anticipate needs or avoid issues from getting bigger?

Are you concerned about the fact that undertaking several initiatives at the same time makes it harder to tell which ones succeeded and which ones failed?
If you were nodding to the questions above, then myK is exactly what you need!

Our Solution
myK allows you to early intercept the root causes of problems, develop effective counteractions and monitor their effectiveness.

myK is a modular software platform which enables you to:
  • ask your customers, employees and even suppliers to contribute with opinions and knowledge about any topic,using any channel (i.e. Internet, telephone, kiosks, in-person),eventually when a specific event occurs (e.g. after call to customer care, upon receipt of goods, immediately after advertising broadcast);
  • gather their feedback and automatically trigger appropriate actions (e.g. if feedback is not satisfactory, automatically send e-mail to the responsible person);
  • integrate feedback with transactional and master data;
  • develop insightful charts and reports.
 

myK Modules

myK Modeler
  • Design forms of any length and complexity
  • Include any type of fields
  • Upload and/or link multimedia files
  • Personalize the look&feel
  • Upload logos and picture
  • Copy & paste to speed up the job
  • Use templates library to tackle new topics
  • Rotate questions to enhance user experience and preserve representativeness
  • Add logic to unhide questions, jump around the form, make calculations, auto-fill fields
  • Send alerts and trigger events (e.g. if score below x send e-mail to Mr. Smith)
 myK Receivers
  • Upload contacts from existing master-data with all associated information without modifying your files
  • Enable receivers to update and complete their profile
  • Eventually synchronize myK back with master data to upload the updates
  • Use master-data information in the analysis (e.g. customer profiling)
  • Easily create groups of receivers to administer different questionnaires to different groups (e.g. all marketing directors of all companies distributing consumer goods)
myK Administrator
  • Administer data collection on multiple channels: on-line, telephone and in person
  • Schedule campaigns and automatic reminders
  • Allow users to complete forms in different sessions
myK Users
  • Attribute different roles and authorizations to different users along myK work-flow
  • Associate myK work-flow to the one of your business process and assign users and roles consistently, in order to ensure confidentiality and compliance to internal policies (e.g. SSO)
myK Analyzer
  • Integrate individual campaigns with any other feedback campaign, master data and other sources (e.g. CRM, ERP, HR)*
  • Develop multidimensional data cubes in one click
  • Automatically model feedback on SQL database
  • Filter, export and printout data, metadata and filled forms


* This feature – recognized unique by Garther – allows myK users to perform invaluable analysis in one-click (deriving the correlation between customer satisfaction, employee satisfaction and employee compensation)

 Add-on Modules

myK offers additional modules which can be implemented based on your specific needs

  • myK/Dev Kit. Develop myK-based applications
  • myK/ETL. Use myK to upload and analyze enterprise data
  • myK/IVR. Gather feedback over the phone
  • myK/JDBC Driver. Access myK database with your enterprise applications
  • myK/OLAP Server. Extract myK data to run multidimensional analyses on your Business Intelligence tools
  • myK/Web services. Embed myK functionalities in your applications